Second Home is a one-of-a-kind co-working space where lush greenery and biophilic design blend harmoniously into the architecture, transforming nature into a driving force for inspiration and collaboration. As a design lead, I partnered with Second Home’s marketing team and Hypnosis creative agency to bring this vision to life through a bold, high-impact OOH campaign with media placements across London and Los Angeles, challenging viewers to believe that Second Home is, in fact, an office.

The campaign leveraged the brand’s stunning imagery of the office spaces, juxtaposed with playful, attention-grabbing headlines in bold typography and the brand’s signature neon yellow. To amplify the campaign’s reach, paid social ads were launched as well, echoing the same striking visuals. This resulted in a significant boost in both virtual and in-person tour visits at the London and L.A. locations.

Beyond the campaign, I also led the design of new email, social media, and poster templates for ongoing use, infusing them with the brand’s vibrant color palette and bold typography to ensure a consistently engaging visual identity.