I led the concept & execution of an immersive digital design experience for Saks Fifth Avenue’s "Visions of Pre-Fall" campaign, creating an elevated yet bold, portfolio-style landing page and email to showcase the standout best looks from the season. I collaborated closely with the art direction team to shoot the collection across two distinct locations, using the contrast of black and white backgrounds to create greater visual impact. The final design paired striking typography with clean layouts, interactive motion design and a photographic grid, driving both customer engagement and conversion.