As the men’s customer base expanded, I was tasked with defining The Saks Man, establishing a distinct identity and sensibility, separate from the larger Saks brand. Collaborating closely with editorial and art direction, I developed a unique visual direction for the Men’s creative at Saks, along with its own typography, snackable and playful content and curated style guides.

To bring this vision to life, we incorporated creators and influencers throughout campaign assets, including The Saks Man style books, emails, and digital editorial articles, highlighting their unique sartorial perspectives, approach to fashion and creative work. Additionally, I had the opportunity to collaborate with renowned illustrators Ilya Milstein and Richard Haines to enhance the 2020 campaigns with whimsical illustrations that complimented the storytelling. This initiative contributed to the continued growth of the men’s business, strengthening its identity and resonance with customers.