The 2024 Saks Fashion Campaign served as a strategic initiative to establish Saks as both an iconic fashion authority and a brand deeply attuned to the everyday needs of its customers. In my role as design director and creative lead, my goal was to weave these two core brand pillars throughout the 360-degree campaign. I spearheaded the pagination, narrative development, and content direction of the Fall Magalog, which showcased our most defining looks of the season while also offering curated style guides for both city living and country escapes, providing customers with tailored inspiration for all aspects of their lifestyle. I also defined the design direction for the season, creating and implementing a cohesive design system with a distinctive look and feel, which was applied across all components of the campaign at scale.